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The Establishment

 

Client
The Establishment

Project
Identity and Digital Design

Services
Branding, naming, logo, desktop and mobile site design.

 

The Establishment is a multimedia company run and funded by women that’s predicated on a simple, yet radical notion: the world is a better, more interesting place when everyone has a voice. 

PDA was hired by Empress Media to develop the name, brand, visual identity and digital experience for The Establishment. Using brainstorming tools we've developed for co-creating with clients, we approached the design of a new brand for women with the objective to avoid overtly gendered aesthetics. Read more about the process here.

 
 

DESKTOP: Home Page Featured Stories

 

IDENTITY DESIGN

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DESKTOP: Home Page

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DESKTOP: Category Overview

DESKTOP: Article Page

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DESKTOP: Multimedia Page

MOBILE: Home 

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MOBILE: Article 

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