Activation for 2015 TED Fellows Retreat
Conceptual and visual design, fabrication
PDA created an interactive art installation for the 2015 TED Fellows retreat, called Community Jenga, which became an "exquisite corpse" -style portrait of the TED Fellows community.
Each Jenga game piece was wrapped in a photograph, with eyes, noses or mouths from the portraits of TED Fellows from over 40 countries showing on each side. The project proved to be extremely inclusive as participants could jump in and join the game at any time and language did not present a barrier. Participants not only enjoyed the challenge of the game, but also enjoyed finding their own faces and creating new characters through the montage of other people's faces wrapped around the blocks.